It’s not a secret that organic search engine optimization (SEO) and inbound marketing are essential for any business. But what if your website lacks targeted keywords? This is where the keyword research strategy comes into play.
Researching high-volume keywords are one of the most important steps in your keyword strategy. Many writers are confused about how to conduct successful keyword research, which is why I’m putting together this article.
#1. Find your niche
The most important thing to do when you are coming up with a keyword strategy is to find your niche.
Your niche is the market that you want to target, and it’s going to be specific. For example, if you wanted to create e-commerce sites, then you would target fashion and beauty products. If the majority of people in your area are looking for a new home on the west coast, then focus on that subject matter.
One of the best ways to find your niche is by doing research and asking questions about what people want. For example, if many people have moved from New York City to Los Angeles and are looking for apartments, then focus on this subject matter.
#2. Identify competitor keywords
The first step in keyword research is to identify the competitors.
The first step in keyword research is to identify the competitors. This will help you understand what people are already looking for, and how to position your product or service as a better alternative.
For example, if you’re selling a new kind of shampoo, you can use the search results to see which other brands are already selling shampoos with similar ingredients and formulations. This will give you ideas on what keywords to target and help you understand what keywords are popular among your competitors.
#3. Create your list of keywords
When you are trying to grow your business, keyword research is the most important part. It is the first step in what is called a keyword research strategy. It defines the keywords that you are going to use in your content and provides you with some context for when those keywords should be used.
#3.1 Create a List of Keywords:
You need to create a list of keywords that will get people to visit your site and sign up for your mailing list. When creating this list, it’s important to consider how many times each keyword has been searched for on Google and Bing, as well as how competitive it is against similar search terms. If you aren’t sure about those numbers, feel free to look them up online before continuing with this article!
#3.2 Keyword Difficulty Score:
The keyword difficulty score (KD) for each keyword tells us how difficult it is for someone searching for that term on Google or Bing to find our site. The KD ranges from 0-100, where 0 represents an extremely easy keyword that would not bring any traffic at all, and 100 represents an extremely difficult keyword that would bring very little traffic at all if targeted correctly (and very likely wouldn’t bring any traffic at all if targeted incorrectly).
#4. Filter out spammy, non-targeted keywords
The first step in keyword research is to identify keywords that are relevant to your business. This will help you improve your content and SEO, which will ultimately help you increase traffic.
The second step is to filter out non-targeted keywords. You don’t want to waste time on irrelevant keywords that will only lead to low-quality traffic.
For example, if you’re a clothing store, you don’t want to target generic terms like “clothing.” Instead, find terms that relate directly to your product or service. For instance, if you sell clothing for women and girls, try searching for terms like “women’s clothes,” “girls’ dresses,” and so on.
If you’re still having trouble finding results using this process, try using a tool like Google’s Keyword Planner or SEMrush Keyword Tool. They’ll give you more specific results than other tools might.*
#5. Search for longer keyword phrases
Search for longer keyword phrases that are more specific to your business. The longer the keyword phrase, the better the chance of ranking for that phrase.
For example: If you sell wedding dresses, search for keywords like “wedding dresses in New York” and “wedding dresses in Los Angeles.” You can also use a tool like Google Suggest to help you find longer phrases that aren’t already being used by other websites.
When you are searching for keywords, you should use the most competitive phrases that will have the best ROI.
You can also use a tool like SEMrush to find long-tail keywords with high search volumes and low competition.
It’s important to research as many long-tail phrases as possible because they tend to have higher search volume than shorter keywords and this will increase your chance of ranking on the first page of Google.
#5.1 Look at competitor sites
Competitor analysis is one of the most important parts of keyword research because it helps you see what keywords are trending on your competitors’ sites — both search terms and main keywords. You can then use this information to determine if a specific search term or keyword phrase is worth optimizing for or not.
Use Google’s Keyword Planner tool to get an overview of which keywords are ranking well at different stages of your product’s life cycle (e.g., new products, seasonal sales). Search for at least 50 keywords per category and include broad (i.e., less-specific) and long-tail variations of each one from each category so you can get a full picture of how many people are searching for different variations.
#6. Use a tool for keyword research
Keyword research is the backbone of any successful online marketing strategy. The right keywords will help you find your target audience and attract more qualified visitors to your site.
The most effective way to use keyword research is by using a tool like Google AdWords Keyword Planner.
You can also use free keyword tools like WordTracker, Wordtracker Pro, or Keyword Tool.
Another option is using the Google Search Console tool which gives you access to a treasure trove of data about how people are searching for specific terms on Google.
Keyword research is vital to have an effective content marketing strategy
Keyword research is vital to have an effective content marketing strategy. It is a process that helps you identify the most relevant keywords and phrases to target. These are the words that will help you get more traffic, more sales, and more leads.
The best part about keyword research? You don’t need much money or technical skills to do it. You can find out what people are searching for on Google, Bing, and Yahoo by simply typing in their queries into any of these three search engines.
Once you’ve done this, you’ll notice that some keywords will be popular while others won’t get much traffic. If your website gets less than 100 visits per month from people who search for “your niche,” then it makes sense to focus on other keywords that are more likely to bring in business or referrals from existing customers.
Keyword research is the process of finding out what people are searching for on a website. It’s an essential part of any content marketing strategy because it helps you identify the keywords and phrases your audience uses to find you online.
Keyword research can be done in many ways, but a good general strategy is to use Google Keyword Planner (GKP) or another keyword research tool such as SEMrush or Ahrefs.
You’ll need to know how many people are searching for your keywords before you can even begin this process because it’s important to make sure that you don’t waste time and money on irrelevant terms.