How to Do Keyword Research Essentials for SEO: A Beginner’s Guide

There are a lot of people out there who think that keyword research is only for SEOs. Developing relevant, long-tail, goals-based queries is extremely important to every aspect of your overall marketing plan. Keyword research can enhance your usability and help you rank for more terms (i.e., get more traffic, leads, etc.). This includes building more website authority and brand authority.

#1. The keyword research process

The keyword research process begins with a keyword research tool. For example, Google searches are the most popular way to find keywords. Keyword planner tools help you create and manage your list of keywords.

Next, you need to find the top-performing content for each keyword to rank for it. This is known as creating content for search engines. Your site’s content must include quality, relevant information about your brand and its products.

Finally, you need to optimize your website’s page titles and meta descriptions to match search engine requirements and appeal to users looking for what you have to offer. This is known as writing SEO-friendly content.


#2. How do I get started with my keyword research?

To find the keywords you want to use for SEO, you need to do keyword research. Some methods exist for doing this:

1. Start by typing your product or service into Google and seeing what comes up. If you have a website, use that as well.

2. If you don’t have a website, find something similar that already has traffic from search engines and do a competitor analysis on them. Use Ahrefs or SEMRush for this.

3. If you don’t have any of these things, try using the Google AdWords Keyword Planner tool to get some ideas for keywords related to the topic of your business or services that people might be looking for online right now (e.g., “product manager”). You can also do qualitative research by asking your customers what they would search for if they were looking for your products/services online (e.g., “what are the top 5 keywords I should use?”).


#3. What are long-tail keywords?

Long-tail keywords are more specific than broad, general terms. They tend to be more specific and longer, and they make up the bulk of search traffic. Longer keywords tend to include more details, such as “napkin folding tutorial” or “dog training collar.” These are harder to rank for because there’s less competition for them.

3.1 What are broad, short-tail keywords?

Broad keywords are short and don’t contain much of the search terms that make up a long-tail keyword. They’re usually used in advertising campaigns for products or services. For example: “napkin folding tutorial” is a short-tail keyword because it’s only 2 words long; “folding napkins tutorial” is a broad keyword because it’s much longer than 2 words and contains 4 different words that describe the product or service being advertised (folding + napkin + tutorial).


#4. Why are long-tail keywords important for SEO?

Long-tail keywords are the keywords that are not very commonly used but still have a high search volume. These long-tail keywords tend to have fewer search results in the top 10 results, so they’re less likely to get clicked on.

Long-tail keywords are more targeted than broad-head keywords. They’re also more specific and thus less competitive since you’ll have less competition overall.

Long-tail keyword research is a very important aspect of SEO because it helps you prioritize your efforts and focus on the most profitable keywords.

For example, if you want to rank for “traffic software,” it will be much easier to locate the best keywords with big search volumes than it will be to try to optimise for “best traffic software” in addition to “traffic software.”


#5. What is keyword difficulty?

Keyword difficulty refers to how many searches are performed for a particular keyword. Generally, keywords with the highest search volume are the most difficult to rank for.

Keywords that are easy to rank for (or hard) will vary based on the factors we discuss below:

The overall amount of competition for that keyword.

The average price of advertising surrounding that keyword.

The level of traffic volume that you can expect to receive from ranking well in Google’s search results.


#6. How to choose the right keywords for your business

When it comes to keyword research, there are a few key things you should keep in mind.

1. Keyword research is not about finding the highest-quality keywords.

It’s about finding the right ones for your business.

2. Keyword research is not about finding keywords that have already been searched for by real people.

It’s about finding keywords that will rank well in Google’s search results pages (SERPs).

3. Keyword research is not about creating a list of 1000+ long-tail keywords and then using them as anchors on your site or in your content marketing campaigns.

It’s about focusing on a few high-value keywords and then doing some keyword research to find more of them that are relevant to your business, product or service offerings, etc., but aren’t as competitively searched for yet because they haven’t been discovered or promoted by others yet (which means they could be ripe for growth).


#7. How to use keyword research in a content strategy

Keyword research is an important step in any SEO strategy. It helps you understand what people are searching for, and how to best reach them with your content.

Here are some tips for using keyword research effectively:

1. Start with a topic.

2. Find the best keywords for your site’s content.

3. Create an extensive keyword list (10-20K).

4. Use a tool like Long Tail Pro or SEMRush to analyze your data, then write up an SEO strategy based on the findings (including what you want to rank for). Set up an SEO-friendly website, blog, or app with all of your content ready to publish, and start building links from there!


#8. What is Keyword cannibalization and how to avoid it?

Keyword cannibalization is a term that refers to the situation where a search engine finds that two or more keywords compete for the same page, which may result in lower rankings for all.

For example, if you have a website about dog breeds and you want to rank for “dog breeds” and “dog food,” you might want to try ranking your site in both categories. However, this is not recommended because it will cause your site to be penalized by search engines. Search engines consider this keyword cannibalization and will penalize you based on their Terms of Use.

You can avoid keyword cannibalization by using different keywords with different levels of difficulty. For example, if you have a website about dog breeds and you want to rank for “dog breeds,” you should use the phrase “small dog breeds” instead of just “dog breeds.” This gives your site more variety while still providing accurate information on the topic of dogs and their breeds.


#9. What are the most common keyword research mistakes?

Keyword research is an essential part of SEO, but it can be hard to get right. Here are some common mistakes that cause rankings to drop:

9.1 Not using the right keyword research tool

The best way to start your keyword research is by using an effective keyword research tool. The best keyword research tools have a large database of keywords, are easy to use, and have an in-depth knowledge base that can help you find the perfect keywords for your website.

9.2 Using too many long tail keywords

Long tail keywords are much harder to rank for than short tail ones, so it’s important not to overuse them when trying to get on page one of Google or any other search engine. Instead, try using more short-tail keywords where possible as they tend to be more competitive and easier to rank for.

9.3 Not taking into account how many competing pages there are

There will always be at least one page of content ranking above yours and below yours, on Google, if you’re doing well at all, so it’s essential that you consider this when planning out your content strategy and how that plays out across the web pages on your site.

9.4 Not looking at competitor analysis data

It’s important to look at what other sites have done in terms of SEO strategy and tactics to understand what may work best for yourself – but


#10. Keyword research is an essential step in your SEO strategy

Keyword research is an essential step in your SEO strategy, and it’s the first step that a lot of people skip. However, it’s not only important for search engines to find your website relevant to the keywords you choose, but it also helps you find out what people are searching for.

There must be different tools that can help you with keyword research:

Google Keyword Planner – this tool allows you to see the current search volume and competition level for a particular keyword. It also shows how competitive each keyword is, so if your website is not ranking well on other pages with the same word or phrase (as shown by the organic results), then using this tool could help you find out why.

Ahrefs – Ahrefs is an online tool that helps you analyze keywords and link profiles of any website or URL. You can access all the data in one place and then use it to create lists of keywords that are related to your site’s content


Sachin Kushwaha - Author by Daily SEO Updates

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