Facebook Ads Lead Generation Strategy: If you are running Facebook ads and are struggling to get leads, here are a few hacks on how you can use them. I’ll cover 9 specific strategies that will help get your campaign to work faster, as well as some additional tips for results on a budget.
#1. Make retargeting ads part of your lead generation strategy.
It’s important to remember that ads are not the only way to get your brand in front of potential customers. You can also use retargeting ads to advertise to people who have previously visited your website or used your product.
Retargeting ads are a way to reach people who have recently visited your website and have left without converting.
These ads will appear on their mobile device if they visit a location you serve ads, or in their Facebook feed if they have seen an ad.
It’s a great way to reach those who visited your website but didn’t convert, and it’s a great way to turn them into customers.
#2. Create a lead magnet to capture email addresses and increase marketing opportunities.
Inbound marketing is a strategy that focuses on attracting prospects to your website, blog, or social media accounts through content that’s useful and relevant to them.
To create a lead magnet (a downloadable piece of content that encourages people to fill out an opt-in form), start by researching the topic you want to write about and finding a compelling angle. For example, if you run a tech blog, you might write about how to use the new tools in your industry.
Craft the headline for your lead magnet. The goal here is to get people to click on it so they can click through to your website and fill out their information.
Figure out how long it will take you to write the article so you can calculate how many pages it will take. You want a file size that’s small enough for people who don’t see your site regularly but not so tiny that they have any trouble downloading it — which means something between 10MB and 1MB should be perfect for most websites.
Create an outline for each part of your post (or just copy and paste from previous posts). This will help keep things organized as you write them down in order
#3. Create custom audiences based on your current customers.
This is the best way to target your ads and improve your ROI. If you have a good relationship with your customers, they will be more receptive to your messages.
Creating custom audiences based on your current customers is a great way to build relationships with them and customize their experience.
The most important thing to remember when creating custom audiences is that you have to make sure that you are targeting the right people. The more relevant you make the audience, the more likely it will be for them to click on your ads and convert them into leads.
The call-to-action button is the most important link on your page. It’s the link that takes you from a user who hasn’t decided to convert yet, to one who has.
To get more clicks on your ads and increase conversions, you need to make sure that your call-to-action buttons are clear and concise. If they’re not, people will scroll past them or click on something else.
The words “click here” or “enter now” are commonly used in ads and landing pages across the web. This kind of language is effective at getting people to take action, but it can also be confusing for visitors who don’t know what’s behind the link or how to use it.
Here are some examples of good CTAs:
Make sure that all CTAs have your brand name (or brand name + product name) in them so that users know exactly why they should click on this ad or website.
#5. Tell a Story with the Ad Copy.
The first step to creating a successful ad is to know your target audience. Who are they? What do they want? Why should they buy from you?
Once you know who you’re targeting, you need to craft an ad that tells a story that resonates with them. The best ads have a clear call to action and show the benefits of your product or service in action. You should also be sure that your copy is grammatically correct and punctuated correctly so as not to confuse readers.
A good instance of this is seen below:
This ad has all the right elements for success: it’s short, sweet, and simple. It has a clear call-to-action (buy now), it shows actual product images (as opposed to stock photos), it’s grammatically correct, and it uses white space well so that things don’t get too crowded on screen.
#6. Use Custom Audiences to Re-engage with Past Customers
Custom Audiences are a powerful tool for marketers to re-engage with past customers. They allow you to reach out to people who have previously engaged with your products or services and give them more relevant information.
For example, if you’re a clothing brand, Custom Audiences can be used to re-engage with people who recently purchased from you and are likely interested in future purchases.
If you’re selling cars, Custom Audiences can be used to re-engage with people who recently bought from your dealership and are likely interested in future purchases.
#7. Run an A/B Test for Ads Optimization.
The AdWords platform is a great place for advertisers to start their campaigns, but it’s not the only game in town. You can also use Facebook Ads to drive leads, and have them opt-in to your email list.
This is called ad optimization, and it’s the reason why we recommend using Facebook Ads as a lead-generation channel in addition to AdWords.
Here are two ways you can optimize your ads:
A/B testing is when you test different variations of your ads against each other to see which version performs better. This allows you to find out what works best for your business and provide you with valuable insights into how people interact with your ads and how they respond to them.
Setting up an A/B test on Facebook is easy — all it takes is uploading a few images and then creating a new campaign with those images in place of your regular ad text. You’ll then see which image performs best for each keyword or offer you’re advertising on Facebook.
#8. Add Social Proof to Your Advertisements.
Social proof is an important factor in online marketing, and it’s one that many businesses overlook.
Social proof is the idea that people will make decisions based on what other people think of your product or service. It’s a very powerful tool for influencing behavior and can be used to increase conversions and sales.
In the case of Facebook Ads Lead Generation, social proof can be used to show your potential customers that others have purchased your product or service. This can help them decide whether they want to do the same or not.