Whether you’re a marketer or you’re the one being marketed to, we all know that there is one very important question we ask our clients before we start working together: “Did you ask your SEO client these essential questions?” That is a question that almost all of us have asked ourselves at least once a day.
Q1. What is the objective of this SEO project?
The first thing you should ask your client is what the objective of this SEO project is. Most clients will tell you that they want to rank higher on Google and other search engines. This can be great, but it’s not enough. You need to know what happens after that – how will those rankings help them? Are there any specific keywords or phrases that they want to rank for? And how will they measure success?
You also need to ask how long they expect this SEO project to last. Some people might say “forever” while others might only give you a few months. If they want ongoing support, then make sure that you have an ongoing contract and agreement with them so that there are no surprises down the line.
You also need to ask whether they want this project done internally or outsourced externally. Outsourcing makes things easier because you don’t have to deal with all of the internal politics and inefficiencies that come with working inside an organization. However, outsourcing can cost more money if done correctly so make sure that you understand exactly what your costs will be before signing anything!
Q2. Can you explain what SEO means and why it’s essential for your business?
Yes, I did ask them this question. I have been asked this question many times and I find that it is one of the most important ones to ask a client.
SEO is an acronym for Search Engine Optimization. The basic premise of SEO is to increase the number of visitors you receive from search engines such as Google and Bing by optimizing your website content, meta tags, and other elements of your site to appear on the first page of search results. This will help you gain more traffic and sales through organic search results rather than paid advertising.
Q3. What is your budget for this project?
It’s important to know how much money you can spend on your SEO project. The pricing guide below is a good starting point, but if you’re not sure about a particular area, ask your client for additional information and then make an educated guess based on their responses.
It’s also important to note that the price of an SEO project is not always the same. Some companies have different pricing structures depending on the size of the project, or whether they’re working with an agency or freelancer.
Q4. What type of keywords do you want to target?
This is a question that should be asked at the beginning of each project and not just when clients are asking for a quote. The keyword research process can take time and it is important to know what type of keywords your client wants to target before starting the process.
It’s important to understand the difference between broad, long-tail, and local keywords. The type of keyword you use will determine how much traffic you can expect to receive on your website.
Q5. If we bring you five times more traffic, would that be a good or bad thing?
One of the most important questions you should ask your SEO client is this: “If we bring you five times more traffic, would that be a good thing or a bad thing?”
If they say it’s a bad thing, it probably means that they don’t think their website is ready for the increase in traffic. Don’t forget, though, that search engines don’t care about keyword rankings and long tail keywords. They just want to see if your site is worth visiting.
The other questions you can ask is: “How much traffic do you need? What’s your goal?” If they say they want 10% of Google page one ranks but only get 2%, that’s a terrible sign because you’re wasting your time with them.
It’s also important to know what kind of content works best for them and how many pages they need to update per month in order to achieve their goal.
Q6. Do you have any past success with SEO or online marketing?
SEO and online marketing are just like dating: if you don’t keep trying, you’ll never find the right person. When it comes to your client’s website, there are many things that can go wrong and keep them from getting the results they want. One of these things is bad SEO. If your client doesn’t know what good SEO looks like, then they might not know if the work you’ve done for them is good or bad.
If this is the case, ask them questions about their site’s current ranking in Google (and other search engines), as well as how long it has been since they’ve performed any sort of maintenance on their site’s pages (such as adding content or changing links).
Q7. Be sure to ask these questions so that you can figure out what the client’s goals
In the process of SEO, you have to take into account the client’s goals, which can be very different from your own. Some of the questions you should put to your client include the following:
Did your SEO client ask you these key questions?
– What are my website’s main goals?
– What’s my brand’s positioning?
– What keywords do I need to rank for in my industry?
– What are the most important pages on my web? (This is important because if your main page is not on page 1 of Google for a target keyword, it will be much harder to rank.)
– How many pages can my website have? (If you have 100 pages, it will be harder to rank.)