The importance of a blog post cannot be stressed enough. It’s not just a good place to store your thoughts, but it also acts as a promotional tool for your business. Granted, some people don’t really mind just posting things on their own Facebook wall or Twitter feed, but the purpose of this article is to see why using a blog can be important to your business and ultimately increase the number of visitors you get.
1. Add a new post
We’ve created a WordPress blog example for you to follow to help you get started. Log in to your WordPress administrator area and select “Posts” from the menu options on the left to begin creating your new blog post. Next, choose “All Posts” from the dialogue box that appears.
2. Add content
You’ve been accepted! You will add your content to this blank canvas. As a best practice, I usually draft my content in a document before uploading it to WordPress so that I don’t become overwhelmed with formatting, editing, and writing all at once.
But, before you begin, keep in mind that you’ll want to save your work frequently. WordPress saves your progress automatically as you work, but if you lose your internet connection, the changes may be lost. Click the “Save draught” button in the upper right-hand corner to save your work.
WordPress executes a block editor, which does exactly what it sounds like: it creates blocks for each section of content you add. Paragraphs, for example, will be divided into blocks, as will images and headings.
To upload an image, create a new block by pressing “enter” on your keyboard. Then, in the top left corner, click the “+” button to see the various blocks. Choose the “Image” block.
Upload your image now. You have the option of uploading an image from your computer, selecting one from the WordPress media library, or inserting an image with a URL from a site like Flickr.
Adding links to content, whether internal or external, is an essential component of a quality blog post. The anchor text is also important for SEO because it tells site crawlers about the page you’re linking to.
There are two simple methods for adding hyperlinks to your content. The first method is to select the text to be hyperlinked. Then, locate the floating menu box and click the blue link icon below.
A box will appear in which you can enter a URL.
4. Format the post.
Your content may be well written, but if it isn’t organized for the reader’s experience, your audience is unlikely to spend as much time on the post as you anticipate. Readers don’t want to waste time figuring out how to navigate your post, so make it as simple as possible for them with clear formatting.
You should use headings to organize a blog post. Using a hierarchy, headings inform the reader (and search engines) about what is important on the page.
Here’s how it works: An H1 is the title of a page and is located at the top of both the hierarchy and the page. A blog post should only have one H1; otherwise, Google (and your reader) will become confused while reading your post.
Subheadings are H2s. You could include one, two, or all of these in your post. H2s are the next level up in a blog post’s hierarchy. They are always placed below an H1. H3s always come after H2s in alphabetical order. The pattern is repeated in all subsequent headings.
To change the heading of a WordPress blog post, locate the menu box and click the blue paragraph button.
Select “Heading.” The size and color of your text will be displayed depending on the CSS settings for your website.. Click the “H2” button in the menu box and choose the proper heading to alter the heading type.
4. Preview the post.
You’ve added content, images, and links before formatting it for the best user experience. It’s now time to check out your post before it goes live. You can preview the posts to check for any issues with the content, formatting, or user experience.
To begin, click the “Preview” button in the upper right corner. Then select whether you want to preview the post on a desktop, tablet, or mobile device. Here, I selected “Desktop.” Finally, click the “Preview in new tab” button.
Analyze your post for any errors. If you find any, simply return to the editor tab and make the necessary changes.
If everything appears to be in order, you are now ready to publish your WordPress blog post.
5. Publish the Post
Select “Publish” in the top right corner of the page to publish the post. When you’re ready to publish your WordPress blog article, select “Public” from the list of publishing options if you want this to be seen by everyone online.
The next step is to schedule the post. Either publish it right away or set a date and time for it to appear. Make sure you have evaluated it in advance since if you schedule your blog post, it will automatically go online on that date and at that hour.
The option to add tags to your post will finally present itself. These aid readers in sorting through your posts by related themes. If you don’t currently have a system in place to manage tags, you can leave them blank since this is optional.
Your blog post is now live on the internet!