LinkedIn is one of the most powerful tools for B2B marketers. It’s a great way to reach out to your targeted audience, ask them questions and provide valuable content. But what if you’re not getting the results you want? Is that because the campaign wasn’t focused and organized? Or it was ineffective because you didn’t create posts and follow-ups that helped increase awareness? You’ll be surprised how much time, money, and effort you can save by using these 5 Pro Tips to improve your B2B LinkedIn Marketing Campaigns.
#1. Define Your Content
The first step in improving your LinkedIn marketing campaigns is to define your content.
You’re going to want to figure out what makes your brand unique and different from other brands, and then create content that showcases that specific aspect of your business.
For example, if you’re a healthcare company, one of the best ways to showcase this is through case studies. Case studies showcase real-life examples of how your product or service has helped clients overcome specific challenges.
Another way to showcase your product’s benefits is through customer testimonials. Here’s an example:
“My business owns [name of product], and the results have been fantastic!” We’ve had clients come in with back pain who were unable to sit at their desks for more than 30 minutes without feeling pain return after only an hour or two.”
While it’s important to highlight what makes you unique and different from other businesses online, it’s also important not to overdo it — especially if you’re not an expert on social media marketing.
#2. What’s The Point Of A B2B LinkedIn Marketing Strategy?
Most B2B marketers are under the impression that LinkedIn is a great place to find lead prospects. LinkedIn can indeed help you generate leads for your business, but it’s not the only way to get new customers.
Most B2B marketers don’t realize the full potential of LinkedIn marketing.
LinkedIn is a powerful marketing tool for B2B companies because it offers access to thousands of potential customers who are actively looking for solutions to problems they have in their organization.
The best part about LinkedIn marketing is that it can be used by all types of businesses from startups to large enterprises — not just those who sell products or services.
#3. Measure Your Performance
While it’s tempting to just post, tweet, and share your content on LinkedIn, the social network’s reach is severely limited. In the B2B world, you need to focus on content that will attract prospects and convert them into customers.
To that end, there are five key metrics that all B2B marketers should be tracking:
1. Reach: How many times has your content been shared? This can be measured in both organic and paid shares.
2. Engagement: How many times has someone clicked on a link within your content? This can be measured by using click-through rate (CTR) or click-through rate (CTR).
3. Reach and engagement are a great way to assess whether your content is getting read by prospects — but they don’t provide any indication of whether it’s worth sharing more of! That’s where conversion comes in: how many people have converted from not reading your post until now? And what about those visits that result in a download or call-to-action (CTA)? These should be used as indicators for future posts as well!
#4. Create High-Converting Landing Pages
B2B companies are spending more on marketing, and it’s not just because they’re growing. They’re also doing so because they know that their prospects are becoming more educated consumers and less likely to change their minds about buying a product or service.
If you want to attract new customers, you need to convince them that they need what you have. Here are some tips on how to get there:
Create high-performing landing pages. Landing pages are the most effective way of capturing leads because they allow you to quickly engage with your audience by asking them questions, collecting data, and gathering feedback. You can create a landing page in less than an hour for as little as $10 or $20 with tools like LeadPages or Unbounce — and it doesn’t have to be boring!
#5. Send Personalized Messages To Leads
Personalized messages are a great way to connect with your leads. They might be either personal or professional in nature.
For example, if you have a new hire who joined the company recently, send them a message thanking them for joining and congratulating them on their new position.
Or, if you have an existing client that has requested more information about what they can expect from your services over the next year, send them a message detailing how much we value our relationship with them and how excited we are for the opportunity ahead of us together.
You can use these strategies to make your LinkedIn marketing better.
1. Create a well-written title for your posts.
2. Add some links to your profile and show that you care about the community.
3. Include a link to your website in your bio.
4. Add more content to your LinkedIn feed and make it engaging with relevant links and questions to answer there as well.
5. Give people a reason to click on that link by sharing useful information and insights into why they should care about your company or brand on LinkedIn (e.g., what makes your company unique).