13 Essential Elements Of An Exceptional Blog Post

When you’re writing a blog post, it’s important to make sure every element is there. A blog post needs to be interesting, informative, and engaging — and that means not only the content but also the image you use in your blog posts.

Many bloggers are guilty of posting the same article over and over again. They’re doing this because it’s easy, but it’s not that good for your site.

Here are some must-have elements that can help you create an exceptional blog post:

#1. Compelling Topic

The first thing that you have to have in a blog post is a compelling topic. This means that your readers should be able to understand what you are trying to say without any difficulty. You can do this using simple words and phrases for the content of your blog post to be easily digestible.

If you are writing about something complex, then it is best if you use more technical terms and jargon to make sure that your audience gets what they need from your content. This will help them understand what you are talking about much easier than if not familiar with the topic at all.

A topic that people can relate to is key. If your blog post has the potential to be one they don’t want to miss, they’ll be more likely to share it with friends and other readers.

#2. Powerful Headline

A powerful headline can make or break a blog post. Whether you’re writing for the web, social media, email newsletter, the headline is the most important part of your content. A great headline will draw people to your blog post and make them want to read more.

The first thing you need to do is come up with a catchy phrase or sentence that captures attention and sticks in their mind. Therefore, A good headline should be able to stand alone without any context from other paragraphs within the article. Your headline might not be shared on Facebook as frequently as another one that includes a link to a video or an image, but it will still be shared on social media (and possibly many more sites). If your goal is simply to get traffic to your blog post, then a good headline will do the trick!

#3. Interesting Introduction

An interesting introduction is the most important element of a blog post. It makes the reader want to read more and provides them with a reason why they should read your blog post.

The introduction must grab attention in such a way that it makes people want to continue reading. It should be just the proper length, neither too long nor even too short.

The reader will only be interested in reading what you have to say if you make them curious about what you are going to say next. So make sure that your introduction has enough details about what you are going to talk about so that it doesn’t feel like just a summary of everything you already know about the subject matter.

#4. Table Of Contents

The purpose of this post is to provide you with a list of the most essential elements that you can include in a blog post. I will also provide you with a few examples of exceptional blog posts to show you what these elements are and how they can be used.

The introduction is the first sentence or paragraph of your blog post. It should introduce who, what, when, and where of the topic being discussed. In other words, it should give readers enough information about your topic so that they can understand your point. This section should be kept short (a few sentences) and concise.

The body of your blog post is where most of the content takes place and where readers get involved in the discussion by commenting on specific points or questions raised in your article. You may want to use bullets, numbered lists, or bold text to make things easier for readers who are reading online rather than having to read long paragraphs like those found in books. If you have included images in your article then it might be wise to put them into their section so that they do not interrupt the flow of reading at all since images can take up.

#5. Length

The length of your blog post is important. If it’s too long, you risk losing readers’ attention. If it’s too short, then you aren’t saying enough.

How long should your blog post be? That depends on many factors: However, what are you trying to say? How much information do you need to present to make your point? And what type of audience do you have in mind? I like to start with a short introduction and then go into more detail as the article progresses. This helps me keep my target audience in mind as I write.

The length of your article should be around 1,000 words. It’s best to aim for a range between 800 and 1,000 words. Your article should long enough to cover all topics in detail, but not so long it becomes boring to read.

#6. Compelling Subheadings

When you’re writing a blog post, it’s important to use subheadings to break up your content into thought-provoking chunks. If you have an interesting idea that’s too long to fit in one paragraph, break it up into two or three paragraphs. Each subheading should be a summary of what comes next, but not so short that readers lose interest.

For example, if you’re writing about a new product launch, you could write something like this:

“New product releases are always exciting times for businesses. They provide an opportunity for growth and innovation, and they can also be tough on employees.”

Then follow with some details about how the launch was handled and what happened as a result of it.

#7. Search-Friendly URL

A good blog post has a search-friendly URL that’s easy for users to remember. A great blog post has a memorable, descriptive name that’s easy to read and share.

For example, if you have an article called “How To Use Instagram For Business,” your URL might be “howtousethemagazine.com/instagram-business/” or something like that. This makes it much easier for readers to find your content online and share it with their friends.

#8. Appealing Visuals

A blog post is not a static piece of text. It’s a multimedia presentation that engages your audience and compels them to read, share and interact with your content via social media.

The visual appeal of your blog posts is one of the most important ways you can make them stand out from the crowd. Your images should be high-quality, original, and relevant to the topic at hand. They should also be clear and concise — no more than three or four words per image is ideal.

You may want to consider hiring a designer who can create custom photography for you or use stock photos from sites like Unsplash, which has hundreds of thousands of free digital photographs available for use in projects like this.

If you are going to write a blog post, you need to make sure that your readers get all the information they need from the post. The best way to do this is by providing links to other resources in your article. These links can be a great way for readers to learn more about an idea or topic that is being discussed in your post.

You can use both internal and external links to increase the value of your blog posts and improve the experience of reading them. Internal links help expand on specific points made in the article while external links highlight resources outside of what was written in the article itself.

The best way to include links is through footnotes at the bottom of each page or within bulleted lists throughout each section of text.

#10. Schema

Schema is a markup language used to define structured data on a webpage. When you add schema to a blog post, it allows search engines to easily index your content by using consistent tags. Schema is also useful for making your site more discoverable to the right people on social media platforms like Facebook, Pinterest, and Twitter.

#11. Conclusion

As you can see, the blog post is a very important part of the content marketing strategy. The post should not be a mere list of links or text, but rather a focused and well-written piece that includes all of the necessary elements.

#12. Include An Author

In a blog post, you want to include an author. The reader will gain a better understanding of your content if you add a name to the article. This can be done with a byline or even a picture of the author.

A good way to do this is by adding an author bio in your header. Include the name and contact information so that readers know where find more information about your company or blog post.

It’s important to find the right way to link your post with other blog posts and content. You don’t want readers to click on a link and end up on a page that is unrelated to your post.

To make sure that readers find related content, use keywords in the title of your article. For example, if you’re writing about something related to work, use “work” or “office” in the title of your post so that people are more likely to click and read it.

Another way to make sure that readers find the right content is by including links at the end of each paragraph or sentence in your article. This helps them navigate through the post and makes it easier for them to find other related posts or articles from similar sites.


We have identified 13 key elements of an exceptional blog post. If you are planning to write a blog post or start a blog, use these tactics to make your post stand out from the rest!

sachin kushwaha

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