First of all, select the right targeted keywords for your web page. Please don’t do the mistake of selecting the most popular keywords. Instead you can use Google’s keyword suggestion tool to select the most appropriate variations considering both popularity as well as competition. During this process please make sure that keyword phrases should be related to your website content as without that the entire process will be of no use.

Before you start with Off-Page optimization like Building backlinks and generating traffic, you have to make sure that the keywords are placed in the right spot. No page will get ranked if you haven’t clearly indicated exactly what keyword’s the page should be ranked for.

The Basic Steps to get ranked for the Targeted Keywords are:

1) Keyword in the URL
2) Keyword in the title
3) Keyword in the only <h1> tag
4) Keyword Usage in Body

1. Keyword in the URL

Just make sure that your URL is in the form www.example.com/keyword (.htm or .php or .aspx or whatever). Avoid URLs without the keyword eg www.example.com/products.htm?id=12. For the URL it is best to have only the keyword and no other junk.

2. Keyword in the title

It is also recommended to use the keyword in the page title, eg “Keyword (with some wording included) | Example.com”.  Do not repeat titles on all your pages, and do not dilute keywords by using the same keyword in all your titles. Every internal page should consists a Unique page title.

3. Keyword in the only <h1> tag.

When you describe your Targetted Keyword, there should be a header above your description.  Just add <h1> tags, eg <h1>Targetted Keyword</h1>. The title should also have some extra wording that is different from the title wording.

4. Keyword Usage in Body

Please make sure that the content that you posted is Keyword Rich.. Because Google Algorithms are more sensitive to pages that do not contain the keyword they’re getting links for. Do not spam the keyword though! Just use it a few times, naturally. (Keyword Desnity of 2%-6%)

So stop trying to implement all the hundreds of factors that could possibly help you rank higher. Unless you are done with these basic steps do not move on.

Web directories are collections of web pages with similar subjects and similar content. These pages of links contain synopses of each web page submitted to them, and visitors looking for a specific kind of content can cruise the correct directory page to find the exact website that they are specifically looking for.

Director submission has become an indispensable thing to do for every conscious webmaster and this isn’t without a reason. Directory Submission is the method of submitting a website into the web directories. The web directories enable the Internet users to find the desired web site without much difficulty. Web directories were created to make the process of searching easier for the web searchers.

Advantages Of Directory Submission:

1. It provides one way inbound links to your website from theme based category.
2. It drives relevant traffic to your site which converts into sale.
3. It helps in fast indexing of your site in search engines It helps in improving you search engine ranking

If you are looking to promote your business online, you will get benefited from Social Bookmarking. This is a marketing tool which is far more productive than the other traditional methods of promoting. It is an important tool for any online business owner to know, master and take advantage of in order to succeed in their growing online business. Social Bookmarking is now one of the most recent trends online to help you in spreading your voice and presence across the Internet. It is basically a simple and easy yet very resourceful innovation. You would be having an option in which you could share your bookmarks with the wider Internet. Make your favorite websites and web pages available, with comment. This is a good way to promote your own business website to the millions of people that use these sites.

Social Bookmarking is a novel method of locating, storing and sharing files and data among online users, and also allows registered users to store their ‘favorite’ web-links. In most cases, the lists that are created by users of a specific bookmarking network may either be designated as public or private in nature. If the lists are public in nature, then other users would be able to locate and view the links. These lists can be searched randomly, by tags, popularity, or category, tags.

Advantages Of Social Bookmarking:

1. Social Bookmarking websites drive qualified traffic and would also increase your link popularity, because search engines “index” the pages within these sites, and will see the links to your website.
2. Social Bookmarking helps in quick indexing by the search engines.
3. The best way to drive instant traffic to your website. This is the only method which helps to boost the traffic of the website, making it easier to spread your online business’ Web content.

Sites I would recommend:

1. Delicious
2. Digg
3. StumbleUpon
4. Yahoo Buzz
5. Technorati
6. Kaboodle
7. Mixx
8. Propeller
9. Reddit
10. Newsvine

Tips of Successful Bookmarking:

1. Create Accounts in all the bookmarking sites which have good reputation in WWW.
2. Concentrate on building reputation by adding/communicating with other members.
3. Organize your tags well. Try and keep them simple. That makes it easier for the other users to find you.

Everyone wants to know how to generate more web site traffic unless you know them you can’t run a successful business. There are many techniques with which you can easily generate/drive traffic to your website. I want to explain some high-impact traffic generating techniques so that you can use implement them to minimize time and to maximize the results.

1- Social Bookmarking

2- Social Networking

-MySpace

-FaceBook

3- Web 2.0 Pages

4- Article Submission

5- Press Release

6- Forum Posting

7- Blog Commenting

8- Directory Submission

9- Classified Ads Posting

10- Regional Traffic

More….

The main goal of this traffic generation is nothing but maximizing your Search Engine Rankings so that your website would get displayed in the Top of SE’s for your main targetted keyword.

Implement all the strategies that I have mentioned above once you are done with the On-Page Optimization which I have been discussing so far..these are the minimum things which you have to make sure that you followed all factors that I have mentioned.

1) Keyword Research-Course 1

2) Title Tag

3) Importance Of Heading Tags

4) Meta Tags

5) Importance Of Alt Tag

6) Importance Of Sitemap

I would be explaining you the the importance/advantages of the various techniques that I have listed in my next post..